Portfolio
G-Content Pop-up: Bitgoeul Oiljang, Round 3 — Installation and On-site Data
- Gastgeber
- 광주콘텐츠
- Veranstaltungsort
- Cine Park, 7F Lotte World Mall, Jamsil
- Daten
Bitgoeul Oiljang, Round 3 — Lotte World Mall 7F Cine Park, Jamsil
The final round brought the Gwangju character market to a major shopping mall.
Dates: November 12–16 Hours: 10:30–19:30 Venue: Lotte World Mall 7F Cine Park
Lotte World Mall attracts families, tourists, and younger visitors. This round aimed for the project's highest foot traffic and brand exposure. We used the mall's open space for a central large display, more hands-on content, and activities that families could enjoy together, completing the urban-market concept.