G-Content Pop-up: Bitgoeul Oiljang, Round 3 — Installation and On-site Data

Bitgoeul Oiljang, Round 3 — Lotte World Mall 7F Cine Park, Jamsil

The final round brought the Gwangju character market to a major shopping mall.

Dates: November 12–16 Hours: 10:30–19:30 Venue: Lotte World Mall 7F Cine Park

Lotte World Mall attracts families, tourists, and younger visitors. This round aimed for the project's highest foot traffic and brand exposure. We used the mall's open space for a central large display, more hands-on content, and activities that families could enjoy together, completing the urban-market concept.