G-Content Pop-up: Bitgoeul Oiljang, Round 1

Bitgoeul Oiljang, Round 1 — B'DAY Hongdae

This seasonal pop-up introduced Gwangju's character brands to fans in Seoul.

Dates: October 31–November 4 Hours: 10:00–19:00 Venue: B'DAY Hongdae

We brought popular character brands from Gwangju to a central Seoul district and combined merchandise, activities, food and beverage, and events into one market experience. The project aimed to reach new fans in Seoul and broaden awareness of local intellectual property through fan-community sharing.